Privacy Policy
Last Updated: 2026
This Privacy Policy explains how ealingarcadiacentre.co.uk ("we," "us," "our") collects, uses, and protects your personal data when you visit our website. We are committed to protecting your privacy and complying with applicable UK and international data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Identifiers stored on your device to recognize you and remember your preferences.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing behaviour.
- Location Data: Approximate location data derived from IP address (country/region level).
How We Use Information
We use the information we collect for the following purposes:
- Conducting website analytics to understand user behaviour and improve site performance.
- Tracking affiliate referrals and commissions from casino and betting app partners.
- Improving and personalising your experience on our website.
- Sending newsletters and promotional content (with your consent).
- Detecting and preventing fraudulent activity and abuse.
- Complying with legal obligations and regulatory requirements.
Cookie Policy
Our website uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Necessary for website functionality and security.
- Analytics Cookies: Used to track website performance and user behaviour via services such as Google Analytics.
- Affiliate Cookies: Used to track referrals to our casino and betting app partners.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that refusing certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to external casino, betting app, and affiliate websites. We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing any personal information. We receive affiliate commissions when you access these third-party sites through our links, but this does not affect your privacy rights with those operators.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You can request we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: You can report concerns to the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
- Contact information and newsletter subscriptions are retained until you unsubscribe.
- Analytics data is typically retained for up to 26 months.
- Affiliate tracking cookies are retained according to our partner agreements, typically 30-90 days.
- If you request data deletion, we will remove your information within 30 days, unless legal obligations require further retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy may be updated from time to time. We will notify you of significant changes by posting the updated policy on our website with an updated "Last Updated" date.